4th AND LOUD continues on AMC tonight, and thus far the LA KISS appears to be a successful venture for everyone involved—owners, coaches, investors, players, and fans alike. This week, will they take that momentum and take another step forward in arena football/entertainment and truly succeed in helping the LA KISS stand on its own?
Gene Simmons knows a good deal when he sees one—above everything, he is a businessman at heart. But, what exactly is the point of LA KISS? Is it primarily an arena football franchise, or is it a vehicle to produce another successful reality series for the long-time front-man of KISS, the band? Simmons had great success on “Gene Simmons’ Family Jewels,” opening his family life up to the world. But, that line is played out; nothing more to mine out of that pit. The arena football angle is unique; closest thing to it would probably be DALLAS COWBOYS CHEERLEADERS: MAKING THE TEAM, and it certainly isn’t anywhere close to being the same! So, Simmons and partner Paul Stanley may be on to something here. But, where does it go in the long run?
Overall, the interest in 4th AND LOUD likely lies with Gene and Paul, not the LA KISS. This week’s episode is described on the AMC website as follows:
The home opener was a successful entertainment venture for the franchise despite the players’ clashing interests and distractions from the game.
That pretty much wraps up the entire show: a successful entertainment venture. No emphasis on football, there; just general entertainment. If they can get people interested in finding out what is going on with Gene Simmons, with Paul Stanley, with the KISS franchise, then they don’t really need people to care that much about the LA KISS arena football franchise. If they do, that’s great; if they don’t, well, it was just the gimmick used to dangle the true focus of the show, Simmons and Stanley, and it appears to be working thus far. It’s not a bad show—as long as you are not looking for a true “Making the Team”-type close-up of how arena football works. This is more “Making a Dollar,” Simmons-style. Again, not a bad show—just don’t expect an insider profile of arena football. You’ll see some football, as fans saw last week, but it’s just a garnish for getting Simmons and Stanley on-camera.
4th AND LOUD airs on AMC on Tuesday nights at 9/8c.
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