Marcus Lemonis at Zoe's Chocolate on CNBC's "The Profit"

‘The Profit’ at Zoe’s Chocolate, Co: Marcus Lemonis Knows Family Stories Key To Brand Turnaround

“The Profit” paid a visit to Zoe’s Chocolate, Co. in Pennsylvania, a family run business with a bleak outlook. The product was stellar, produced with love and care, but the operation suffered from lack of marketing imagination, brand extension and a total lack of business process. The business was created by three loving kids, Pantelis, … Read more

Marcus Lemonis on "The Profit"

‘The Profit’ at Overtone Acoustics: Marcus Lemonis’ Hard Rock Connection Saves Sound Panel Company (VIDEO)

Marcus Lemonis had a fit shortly before the conclusion of the latest episode of “The Profit”. The CNBC series focused on a two-person business of a novel sort. Overtone Acoustics was 100% owned by Brad ¬†whose product was unique and ultimately meshed nicely with another company we got to know on “The Profit”. The moments … Read more

Marcus Lemonis on "The Profit" at Ashtae Products

‘The Profit’ at Ashtae Products: Marcus Lemonis Gets Hair Treatment, Loves It!

“The Profit” traveled to Greensboro, South Carolina to meet the owners of Ashtae Products, a regional player in the hair-care world. Its multi-cultural line grossed more than $1 million a year with sought-after products. Salons were always asking for more, but sometimes they had to wait, which was only one of the challenges faced by … Read more

Marcus Lemonis at Windward Boardshop on "The Profit"

‘The Profit’ at Windward Boardshop: Marcus Lemonis Transforms Store And Attitude

When Marcus Lemonis got skepticism and pushback from a feisty employee at Windward Boardshop, he loved the passion for the company’s culture and products. Unfortunately, that wasn’t Lemonis’ biggest challenge when “The Profit” landed in Chicago for it’s latest business project. The company’s main location was a landmark in the city since it opened in … Read more

Marcus Lemonis and Mary Ellen Handy on "The Profit" Season 5 premiere at Swim by Chuck Handy

‘The Profit’ Season 5 Premiere Recap: Marcus Lemonis Turns Swim By Chuck Handy Into Siloette Swimwear

“The Profit” kicked off its fifth season on CNBC Primetime with a deep dive into a failing family business, Swim by Chuck Handy. It was a classic example of the kind of turnaround Marcus Lemonis enjoys. It had a family of ¬†hard-working people (parents and two kids) whose talent took them only so far before … Read more